Smile.io is the world's largest reward program provider that integrates with Shopify, BigCommerce, and Wix. Competing in a crowded space and initially trying some Ads, they realized that the cost per install was too high. They needed a set of experts that would allow them to reach a conversion rate that matched their goals.
In the 60 days after launching our acquisition project with 42, our landing page traffic increased by 41% and overall conversions increased over 25% compared to the previous period. The cost per conversion was significantly under budget, allowing us to scale our ads project and reach new audiences.”
When we first met with Sarah and Adam (Marketing & COO @ Smile) the team had primarily grown via Shopify App Store Ads, organic and word of mouth. The team had reached a local maxima on the channels and wanted to scale beyond to meet aggressive growth targets.
Facebook, aka Meta, was the primary driver of performance on the Paid Social side because of the large number of e-commerce sellers on the platform. Together with 1P and 3P data & - we were able to achieve a 40% lower cost per install and activation than the native interests stacks - we were able to achieve a 40% lower cost per install &activation then originally forecasted.
PAID SOCIAL
On Meta, the key activities that helped us:
PAID SEARCH
Before engaging with 42 - Smile had not explored paid search as a performance channel
