ProfitWell, a SaaS company specializing in business revenue automation, partnered with 42 Agency to improve their demand generation strategy. This collaboration resulted in a bold 40% reduction in cost per SQL, especially on LinkedIn, and a significant increase in lead quality across all platforms.
42 Agency and the team made sure that we were going at the right objectives, as opposed to just asking for us for a very specific objective and then keeping focus very squarely on that. They had a larger perspective and made sure that we would focus on getting the right quality of leads, not just, you know, optimizing the lead quality.
ProfitWell's primary challenge was managing the entirety of their demand generation in-house. The task was complex and time-consuming, encompassing both search and paid social, and limiting the ability to focus on other critical areas such as Business Development Representative (BDR) strategy. Additionally, there was a pressing need for a strategic Demand Generation partner to support growth without compromising lead quality.
42 Agency was brought on board to help take over demand generation with the Head of Growth and add additional brandwidth to the small but mighty team.
Our approach to demand generation was comprehensive and collaborative, focusing not just on leads but quality of leads conversion rates and pipeline. ProfitWell had a robust freemium acquisition model so our effort focused on driving more mid-market and enterprise customers.
42 Agency undertook full ownership of the demand generation. We started with PaidSocial where the team had previously seen success taking ownership of LinkedIn and Meta campaigns.
PAID SOCIAL
PAID SEARCH
CREATIVE
