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Enzuzo is a data privacy platform designed to streamline complex business compliance requirements. It minimizes regulatory risks, avoids fines, and frees teams from non-revenue-generating tasks. With features for risk assessment, data access requests, consent management, data mapping, and governance workflows, Enzuzo ensures businesses are compliant and secure, avoiding penalties for late or missed responses. The platform is built to manage customer data efficiently through automated processes, making it easier for companies to comply with GDPR, CCPA, CPRA, and other data privacy laws worldwide.
Scaling paid media programs is challenging for organizations given the quick experimentation and the bandwidth/workload an in-house or single consultant can execute.
Enzuzo had previously hired a consultant that helped them set up their paid media campaigns successfully. However they needed more bandwidth and experience. It was more helpful for them to partner with an agency.
Search Ads were the primary driver of performance on the because of the large number of people looking for cookie banners, GDPR compliance and general compliance tools post GDPR / California Privacy Law and other regulations.
Before we explored keywords and campaigns, the 42 team conducted market research to determine which compliance queries and segments would be Enzuzo's best customers
PAID SEARCH
