Afresh is a intelligent grocery inventory and shrink reduction software that helps big grocery retailers improve efficiency, in-stock rates, reduce food waste and faster inventory turn around.
Working with 42 has elevated our digital marketing efforts. Their team's creativity and attention to detail have consistently delivered exceptional results, driving engagement and enhancing our online presence. It's always a pleasure to collaborate with such a dedicated and innovative group."
The challenge involved building up revenue marketing, navigating enterprise sales cycle with multiple stake holders and setting up RevOps
42Agency undertook a thorough audit of Afresh's marketing initiatives. We proposed a robust full-funnel ABM strategy to target the named account list, work with sales to identify target accounts each quarter, and build campaigns for engagement. We also coordinated with the sales team on account ownership, account planning, and qualitative feedback.
CREATIVE
42Agency was a production design support to help produce Paid Social and Ad creative for Afresh following their brand guidelines.
PAIDSEARCH
We took ownership of paid search & optimized existing campaigns and built new campaigns to exceed monthly targets.
