RevOps & 
Demand Gen
‍for B2B Brands

Let’s talk
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logo
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logo

APPROACH

Customer Growth Strategy

and Execution

To meet your short-term targets, we prioritize BOFU campaigns for in-market audiences to kick your growth engine into gear.

In parallel, we create TOFU campaigns and refine marketing strategies, foundations, and technologies to attract new and retain existing customers.

WE HELP YOU CREATE REVENUE SYSTEMS THAT BUILD YOUR BRAND AND DRIVE CUSTOMERS

Here’s what we
can do for you

Demand Generation

Fix pipeline leaks and messy lead scoring to
ensure alignment. We can help with:
Demand Strategy
  • Creative & Copy
  • Google, Bing, Meta & LinkedIn Ads
  • Email Marketing
Customer Research
  • Closed-Lost & Closed-Won Analysis
  • Experimentation & Testing
Attribution & Measurement
  • Dashboards & Reporting
  • Marketing Mix Modeling

Marketing Operations

Translate value to your ideal accounts, faster.
Martech & Salestech Strategy
  • Hubspot Implementation
  • Pardot implementation
  • Marketing Automation Migration
  • CRM
  • Integrations

SEO & CONTENT

Create content that resonates with
your crowd and algorithms love.
Content Strategy
  • Qualitative Research
  • Competitors Analysis
  • Market Insights
  • Content Creation
SEO Strategy
Editorial & Blog Design
Web Development
let's talk

Why42

Forget leads—we
chase results:

We work with marketing, product, and sales teams to drive revenue, not vanity.

Technical and
future-focused:

We lay the marketing operations foundation for your growth, ensuring your success outlasts our partnership.

Slowly launching campaigns isn't our style:

We move fast, learn, adapt, and only pause for bold strategic bets that require more research, insight and execution.

Success Stories

Tim Peckover
profitwell logo

Working with 42 has elevated our digital marketing efforts. Their team's creativity and attention to detail have consistently delivered exceptional results, driving engagement and enhancing our online presence. It's always a pleasure to collaborate with such a dedicated and innovative group."

Cody Putman
Experiential Marketing Manager
charma logo
Cost per activation down by 76%

I was surprised that 42 made as much progress as fast as they did in, like, some of our bigger problems. Literally, when they first started, there wasn't trust in any of our reporting, and that was overcome really quickly. It was impressive.

MARLO OSTER
HEAD OF Marketing
MARLO OSTER
Stephen NGO
profitwell logo
Cost per SQL down by 40%

42 Agency and the team made sure that we were going at the right objectives, as opposed to just asking for us for a very specific objective and then keeping focus very squarely on that. They had a larger perspective and made sure that we would focus on getting the right quality of leads, not just, you know, optimizing the lead quality.

Stephen NGO
HEAD OF growth
smile logo
25% higher conversions in 60 days

“In the 60 days after launching our acquisition project with 42,our landing page traffic increased by 41% and overall conversions increased over 25% compared to the previous period. The cost per conversion was significantly under budget, allowing us to scale our ads project and reach new audiences.”

Tim Peckover
Sr. Manager, Marketing & Community
Tim Peckover
Dough Labanh
CIN7 logo
Cost per SQL down by 30%

“Working with 42/Agency brought our cost per SQL down by 30%. We haven't spent more, but we've been generating more leads and more demand."

Doug LaBanh
Chief Marketing Officer
case studies

HOW we think

Our Facebook Ads Playbook for B2B SaaS

In 2019, the journey to craft a Facebook Ads course for B2B began, culminating in a condensed guide highlighting Facebook's potential for SMBs despite evolving challenges, aiming to demystify its efficacy with actionable insights and strategic approaches.

A Hubspot Playbook for realizing your CRM dreams

Harness HubSpot's robust CRM capabilities for inbound marketing and streamlined data management with these top eleven practices from 42 Agency, guiding you to define goals, integrate operations, streamline processes, optimize campaigns, and leverage AI-powered tools for a cohesive customer experience.

Our Twitter Ads Playbook

Twitter Ads offers a unique blend of intent and brand recognition, positioning itself between Google's search dominance and Facebook's brand-focused approach. While not ideal for direct response, it excels in tapping into social intent at scale, making it a valuable tool for B2B brands aiming to reach their target audience effectively.

How to run killer LinkedIn Ads for B2B

LinkedIn Ads offer a potent avenue for B2B marketing, but success hinges on strategic alignment and meticulous execution. From audience targeting to campaign types and daily monitoring, a comprehensive approach is essential. By leveraging the platform's capabilities judiciously and aligning with the nuances of B2B marketing, businesses can drive substantial pipeline growth and capitalize on untapped opportunities.

Our Enterprise / Account Based Marketing Playbook

It focuses on Enterprise Marketing (EM) or Account-Based Marketing (ABM), emphasizing its distinction from traditional inbound strategies. It outlines steps for effective EM/ABM, including account list building, research, personalized campaigns, and measurement. The importance of collaboration between sales and marketing teams, as well as maintaining a human touch, is highlighted.

Fractional CMOs vs. Agencies vs. Contractors: What’s the Difference?

Should you hire a fractional CMO or a marketing agency? Or should you bring on a contractor? Here's a quick guide on picking any of these trendy options plus other options you should explore.