42's approach
42 Agency stepped in not just as a service provider but as a strategic growth partner. We did a deep dive into the customer profiles and ICP, current channels we can leverage, competitive research to understand the HR tech & DEI tech market.
We build forecasting models to understand the top of funnel demand needed to generate enough pipeline coverage, audited Hubspot and funnel reporting to ensure data & reporting was accurate and started with high revenue potential areas to generate quick wins.
42's creative team revamped Mathison's creative direction to stand out from other players in the space, translating their distinct brand identity into high converting paid social & display creatives. We re-designed the landing page to better explain the benefit / features of Mathison and improve conversion rates from paid & organic channels.
Paid social
Implemented offline conversion tracking across Meta and LinkedIn to track ad performance beyond form fills.
Piloted Demo Campaigns on Facebook and LinkedIn to a high degree of success.
Increased LinkedIn CTR by 30% by designing vertical mobile native creative.
Creative and Copy testing with different hooks, creative formats and placements
Bidding Strategies that maximized results i.e. manual bids and cost caps.
Built 1P and 3P audiences
Successfully launched mid-funnel campaigns that translated into pipeline.